P\u0159esta\u0148me na\u0161e m\u011bsto podhodnocovat. Louny a okol\u00ed rozhodn\u011b maj\u00ed turistick\u00fd potenci\u00e1l, bohu\u017eel jsme ho ale zat\u00edm nedok\u00e1zali pln\u011b vyu\u017e\u00edt. Poj\u010fme kone\u010dn\u011b k cestovn\u00edmu ruchu p\u0159istupovat profesion\u00e1ln\u011b!<\/strong><\/p>\n

\u201ePropagace na prvn\u00edm m\u00edst\u011b, oni k n\u00e1m prost\u011b p\u0159ijedou.\u201d \u2192 \u201eLet\u00e1ky a informa\u010dn\u00ed centrum sta\u010d\u00ed.\u201d \u2192 \u201e\u0160irok\u00e1 nab\u00eddka akc\u00ed v\u0161eho typu.\u201d \u2192 \u201ePro cestovn\u00ed ruch nepot\u0159ebujeme odborn\u00edky\u201d \u2013 Kv\u016fli tomuto p\u0159\u00edstupu z\u016fst\u00e1v\u00e1 v\u011bt\u0161ina \u010desk\u00fdch m\u011bst turisticky ustrnul\u00e1 a v r\u00e1mci konkuren\u010dn\u00edho prost\u0159ed\u00ed v podstat\u011b neviditeln\u00e1.<\/p>\n

Jako m\u011bsto se p\u0159edev\u0161\u00edm pot\u00fdk\u00e1me s nedostate\u010dnou a rozst\u0159\u00ed\u0161t\u011bnou nab\u00eddkou slu\u017eeb (\u201dCo tu m\u016f\u017eeme d\u011blat?\u201d), p\u0159ehl\u00ed\u017een\u00edm skute\u010dn\u00e9 popt\u00e1vky (\u201cKdo, odkud a pro\u010d k n\u00e1m jezd\u00ed?\u201d) a neefektivn\u00ed komunikac\u00ed sm\u011brem k n\u00e1v\u0161t\u011bvn\u00edk\u016f (\u201cKam a jak chceme vlastn\u011b c\u00edlit?\u201d).<\/p>\n

V\u016fbec nevyu\u017e\u00edv\u00e1me potenci\u00e1l souboru v\u00fdstav na lounsk\u00e9m v\u00fdstavi\u0161ti s celoro\u010dn\u00ed n\u00e1v\u0161t\u011bvnost\u00ed a\u017e sto tis\u00edc lid\u00ed. To je typick\u00e1 uk\u00e1zka ned\u016fsledn\u00e9 pr\u00e1ce m\u011bsta v tomto oboru!
\nMinim\u00e1ln\u011b za \u00favahu stoj\u00ed p\u0159evzet\u00ed spr\u00e1vy v\u00fdstavi\u0161t\u011b od firmy Diamant Expo do vlastn\u00ed spr\u00e1vy m\u011bsta. Louny ukl\u00edz\u00ed, rekonstruuj\u00ed i propaguj\u00ed. Zisk jde ale soukrom\u00e9 spole\u010dnosti. Bez kvalitn\u00edho t\u00fdmu event manager\u016f to ale nep\u016fjde.<\/p>\n

Z informa\u010dn\u00edho centra se stalo, d\u00edky p\u0159ijet\u00ed nov\u00e9mu syst\u00e9mu dopravc\u016f, autobusov\u00e9 n\u00e1dra\u017e\u00ed, kde zam\u011bstnanci nemaj\u00ed pomalu \u010das ani na pr\u016fvodcovsk\u00e9 slu\u017eby, hlavn\u00ed turistickou nab\u00eddku m\u011bsta.<\/p>\n

Poj\u010fme napravit, co u\u017e m\u011blo fungovat d\u00e1vno!<\/strong><\/p>\n

A to je jen za\u010d\u00e1tek. Jakmile se za\u010dneme pod\u00edlet na spolupr\u00e1ci s lok\u00e1ln\u00edmi poskytovateli slu\u017eeb a ve\u0159ejn\u00fdmi subjekty jako krajsk\u00e9 odd\u011blen\u00ed cestovn\u00edho ruchu, ministerstvo pro m\u00edstn\u00ed rozvoj nebo n\u00e1rodn\u00ed agentura CzechTourism, budeme se moct zapojit do projekt\u016f daleko p\u0159esahuj\u00edc\u00edch mo\u017enosti m\u011bstsk\u00e9ho rozpo\u010dtu. Na\u0161\u00edm prvn\u00edm c\u00edlem ale mus\u00ed b\u00fdt ucelen\u00ed turistick\u00e9 nab\u00eddky do jednotn\u00e9ho produktu \u201cLouny\u201d a d\u016fsledn\u00e9 marketingov\u00e9 pojet\u00ed. Jen tak n\u00e1s mohou hr\u00e1\u010di na vy\u0161\u0161\u00edch \u00farovn\u00ed uchopit a zahrnout do sv\u00fdch kampan\u00ed.<\/p>\n

Pr\u00e1ce v\u0161ak mus\u00ed za\u010d\u00edt u n\u00e1s. V Lounech rozhodn\u011b v\u0161echno nen\u00ed, m\u00e1me co zlep\u0161ovat!<\/p>\n","protected":false},"excerpt":{"rendered":"

P\u0159esta\u0148me na\u0161e m\u011bsto podhodnocovat. Louny a okol\u00ed rozhodn\u011b maj\u00ed turistick\u00fd potenci\u00e1l, bohu\u017eel jsme ho ale zat\u00edm nedok\u00e1zali pln\u011b vyu\u017e\u00edt. Poj\u010fme kone\u010dn\u011b k cestovn\u00edmu ruchu p\u0159istupovat profesion\u00e1ln\u011b! \u201ePropagace na prvn\u00edm m\u00edst\u011b, oni k n\u00e1m prost\u011b p\u0159ijedou.\u201d \u2192 \u201eLet\u00e1ky a informa\u010dn\u00ed centrum sta\u010d\u00ed.\u201d \u2192 \u201e\u0160irok\u00e1 nab\u00eddka akc\u00ed v\u0161eho typu.\u201d \u2192 \u201ePro cestovn\u00ed ruch nepot\u0159ebujeme odborn\u00edky\u201d \u2013 Kv\u016fli tomuto p\u0159\u00edstupu z\u016fst\u00e1v\u00e1 v\u011bt\u0161ina \u010desk\u00fdch […]<\/p>\n","protected":false},"author":3,"featured_media":1721,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":""},"categories":[17],"tags":[],"jetpack_featured_media_url":"https:\/\/www.lounyspolu.cz\/wp-content\/uploads\/2018\/09\/ruzekX.jpg","_links":{"self":[{"href":"https:\/\/www.lounyspolu.cz\/wp-json\/wp\/v2\/posts\/1720"}],"collection":[{"href":"https:\/\/www.lounyspolu.cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.lounyspolu.cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.lounyspolu.cz\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.lounyspolu.cz\/wp-json\/wp\/v2\/comments?post=1720"}],"version-history":[{"count":6,"href":"https:\/\/www.lounyspolu.cz\/wp-json\/wp\/v2\/posts\/1720\/revisions"}],"predecessor-version":[{"id":1729,"href":"https:\/\/www.lounyspolu.cz\/wp-json\/wp\/v2\/posts\/1720\/revisions\/1729"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.lounyspolu.cz\/wp-json\/wp\/v2\/media\/1721"}],"wp:attachment":[{"href":"https:\/\/www.lounyspolu.cz\/wp-json\/wp\/v2\/media?parent=1720"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.lounyspolu.cz\/wp-json\/wp\/v2\/categories?post=1720"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.lounyspolu.cz\/wp-json\/wp\/v2\/tags?post=1720"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}